Lexmark - Above the Dirt: Empowering Small Business Dreams
Project highlights:
Authentic customer testimonial told through the lens of personal growth and entrepreneurship.
Story Finding approach focused on the human element over product features.
High-quality visuals of Paula using Lexmark technology to support her business operations.
A compelling blend of brand alignment and emotional storytelling that resonated with small business audiences.
When global brand Lexmark wanted to highlight the real-world impact of their printers, we decided to tell the story of a small business owner.
We focused on Paula, founder of Above the Dirt, a small business rooted in passion and purpose. Instead of centering the technology, we crafted a narrative that followed Paula’s journey—her goals, her grit, and how she brings her vision to life every day. The Lexmark printer becomes a quiet but powerful character in her story, enabling her to create flyers, signage, and materials that help her business grow.
This testimonial video blended intimate interviews with real-life visuals of Paula in action, resulting in a heartfelt piece that spoke less about specs and more about stories. The result? A brand video that connected emotionally with audiences and reflected Lexmark’s dedication to supporting entrepreneurs like Paula.
