Capitol Bicycle : Brand Story

Project highlights:

  • EngComprehensive story-finding process to identify core brand elements.

  • Development of strategic brand compass keywords and character profiles.

  • Detailed storyboarding to guide precise, impactful storytelling.

  • Creation of an engaging one-minute social media post that authentically represents Capitol Bicycles’ distinct craftsmanship.

Capitol Bicycles, founded and passionately operated by Peter Mitchell, specializes in crafting and hand-painting custom bicycles. StoryMap Creative collaborated with Capitol Bicycles through our distinctive storytelling process, beginning with in-depth story finding sessions. Together, we identified essential brand compass keywords, developed compelling brand characters, and meticulously constructed detailed storyboards.

This comprehensive approach enabled us to create an authentic and resonant brand story, beautifully captured in a concise, impactful one-minute social media video. The finished project vividly showcases Capitol Bicycles’ craftsmanship, dedication, and unique narrative, significantly enhancing brand visibility and customer connection.

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