HD Construction: Building a Brand That Reflects the Work

Project highlights:

  • Brand Camp Workshop + Storyfinding to define brand identity and messaging.

  • Full website rebuild with custom copywriting and elevated design.

  • Ongoing video and photo content creation to showcase new projects.

  • A long-term partnership focused on intentional growth and storytelling that connects.

HD Construction came to Storymap Creative with a clear goal: elevate their brand to match the quality and professionalism of their work. As a Kentucky-based construction company known for integrity and craftsmanship, they needed a brand presence that would set them apart in a crowded market—and attract the kind of clients who value long-term relationships and exceptional results.

We kicked things off with our Brand Camp Workshop, diving deep into what makes HD unique. Through collaborative storyfinding sessions, we uncovered the heart of their brand: a commitment to doing things the right way, every time. From there, we rebuilt their website with intentional copy and a refreshed design that aligned with their voice, values, and goals.

But the work didn’t stop at launch. StoryMap continues to partner with HD Construction through consistent content creation—capturing stunning photo and video assets that showcase their latest projects and people. It’s a brand story that keeps evolving, and we’re proud to help them tell it well.

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