Prince of Peace: Be a Hero Campaign – A Story of Hope from Guatemala
Project highlights:
On-location brand story production in Guatemala.
Campaign video for “Be a Hero” initiative to support fundraising efforts.
Interviews and visuals designed to evoke empathy, connection, and hope.
A storytelling experience that helped turn viewers into committed supporters.
Some stories need to be felt to be fully understood. Traveling to Guatemala, I had the opportunity to help tell one of those stories for Prince of Peace, a home for girls committed to providing safety, education, and love in a place where it’s needed most.
Our mission was to create a brand story that would do more than just inform—it needed to inspire action. As part of their Be a Hero campaign launch, we captured the heart of the organization through candid interviews, real-life moments, and immersive visuals that highlighted both the challenges and the unshakable hope that lives within the walls of Prince of Peace.
The final film helped launch a successful donor campaign, inviting people to step into the role of hero for these incredible young women. It was a reminder of the power of storytelling—not just to raise funds, but to create connection across continents.