Down Syndrome Association of Central Kentucky: Impact Story
Project highlights:
In-depth Story Finding workshop to uncover authentic narratives.
Character development that spotlighted the real faces and families of DSACK.
Impact video premiere at DSACK’s gala, contributing to record-breaking fundraising success.
A storytelling experience that connected hearts and deepened community support.
The Down Syndrome Association of Central Kentucky (DSACK) partnered with StoryMap Creative to create a powerful impact video that would serve as the emotional centerpiece of their annual gala. The goal? To showcase the life-changing work DSACK does for families—and to inspire generosity. What followed was a night that broke fundraising records and left a lasting impression on everyone in the room.
We began the project with a Story Finding workshop to uncover the real stories that make DSACK’s mission so meaningful. From there, we developed character profiles and crafted a narrative that highlighted the organization’s support, advocacy, and heartfelt impact on parents and children alike.
The final video was a celebration of resilience, love, and community. Watching the reactions in the room as the video played—smiles, tears, and applause—was a reminder of why we do what we do: to create stories that move people and make a difference.
